Design is more than just words and products – whether it is a website, business card or email footer, they all say something about the business they represent. Images and artwork form a major part of the messages that go out. Graphic design is an integral part of any business and that’s as true for your company’s image and your marketing.
What about SEO and google analytics – aren’t they the most important things to consider these days? Yes, but unless your site is visually appealing too, many users will not stay on your site long enough to engage with your products. Sites rich in text can help you be found within search results, attracting visitors and converting sales is often influenced by the audio-visual impact.
Great, colourful, high-resolution images, engaging videos and illustrative graphics can help potential buyers better understand your products and services and help them see – literally – the benefits they offer.
Here are some websites and other design work that make the most of getting that balance right for the client!